The Home Row Blog

News, notes and ramblings
from the Home Row team

Integrated Branding Makes a Difference

July 29, 2013

George Mason University College of Science made a smart decision to integrate the brand of a popular magazine into a trade show with collateral. By extending the strong brand the school saved time and money and got the attention it deserved.

What is the home row?

The home row is the center row of keys on the keyboard "A,S,D,F,J,K,L,;" When students are taught how to become touch typists (typing without looking at the keys) they begin with their hands resting on the home row. The left hand rests on the "A,S,D,F" keys and the right hand on the "J,K,L,;" keys. From this position the other keys can be reached.