The Home Row Blog

News, notes and ramblings
from the Home Row team


Dunbar’s 150 Number and Why I Won’t Connect with You on Facebook

June 11, 2011

Evolutionary anthropologist Robin Dunbar theorizes that humans can only make 150 meaningful connections. This may explain why I’m adverse to “friending” and linking to to everyone who sends me a request.

Is Self Publishing a Book Right for You?

April 28, 2011

April 28, 2011 Posted By Sharon Ritchey Fedex delivered a bottle of Veuve Clicquot Ponsardin champagne and a book to my office last Tuesday. And while I love champagne, it was the book I was most eager to open. A Smile Never Hurts, One Woman’s Story, by my client Pat Powers Rothacker  has been close […]

Local Newspapers Are Hitting the Content Sweet Spot

April 16, 2011

April 16, 2011 by Sharon J. Ritchey I won’t add my thoughts to the decline of newspaper readership. There are plenty of pundits who follow this issue more closely than I care. But I have to say that over the past six months I have started to pay more attention to my local newspapers, the […]

Book Review: Priceless, The Myth of Fair Value and How to Take Advantage of It

April 6, 2011

It’s not often that I first take a book out of the library and then buy it. But this is the case with Priceless, The Myth of Fair Value and How to Take Advantage of It by William Poundstone. The premise is that people make decisions about what items and services cost, not always on value but on our internal feelings of fairness to us and what we value.

Leprechauns and St. Patty’s Day

March 17, 2011

March 17, 2011 by Sharon Ritchey Everyone is Irish on St. Patty’s Day. That got me thinking about leprechauns and their true origin. These red-bearded gents are associated with gold, stylish green outfits, shoe making, four-leaf clovers, and rainbows. But as with all modern day mythical characters, there is a darker underbelly of creation. The […]

The Call to Action of Breakfast

March 9, 2011

March 9, 2011 Posted by Sharon Ritchey I’ve been writing a lot of ads lately and I have recently finished an online copy writing course through Writer’s University. And as most people realize, when you begin to pay attention to something you become hyper focused on it. For example, if you have ever gone car […]

An Homage to Frozen Food and Writing

March 3, 2011

March 6 marks a celebratory day in my writing career. It’s national Frozen Food Day. No, I don’t celebrate with ice cream and pizza. I stop and reflect how frozen food and specifically the international magazine Quick Frozen Foods International taught me a great deal about writing and caring about an industry. Way back in […]

Does your company need a facebook page?

February 23, 2011

January 23, 2011 posted by Sharon Ritchey – Bashing Lemming Suicide Myths since 2000 My clients rely on me to help them develop messaging and content to reach their customers.  One of the most frequent questions I answer is: Does my company need a facebook page? I admit I have a cautious relationship with facebook. […]

Why Communication Matters

February 5, 2011

After 25 years of marriage the importance of communication is learned. It’s a lesson we can use in business and in life.

2011 Writing Resolutions – A Bit Late As Usual

January 18, 2011

Another year and another attempt to break some bad writing habits and create some positive ones. We’ll see.



What is the home row?

The home row is the center row of keys on the keyboard "A,S,D,F,J,K,L,;" When students are taught how to become touch typists (typing without looking at the keys) they begin with their hands resting on the home row. The left hand rests on the "A,S,D,F" keys and the right hand on the "J,K,L,;" keys. From this position the other keys can be reached.