The Home Row Blog

News, notes and ramblings
from the Home Row team


The Call to Action of Breakfast

March 9, 2011

March 9, 2011 Posted by Sharon Ritchey I’ve been writing a lot of ads lately and I have recently finished an online copy writing course through Writer’s University. And as most people realize, when you begin to pay attention to something you become hyper focused on it. For example, if you have ever gone car [...]

An Homage to Frozen Food and Writing

March 3, 2011

March 6 marks a celebratory day in my writing career. It’s national Frozen Food Day. No, I don’t celebrate with ice cream and pizza. I stop and reflect how frozen food and specifically the international magazine Quick Frozen Foods International taught me a great deal about writing and caring about an industry. Way back in [...]

Does your company need a facebook page?

February 23, 2011

January 23, 2011 posted by Sharon Ritchey – Bashing Lemming Suicide Myths since 2000 My clients rely on me to help them develop messaging and content to reach their customers.  One of the most frequent questions I answer is: Does my company need a facebook page? I admit I have a cautious relationship with facebook. [...]

Why Communication Matters

February 5, 2011

After 25 years of marriage the importance of communication is learned. It’s a lesson we can use in business and in life.

2011 Writing Resolutions – A Bit Late As Usual

January 18, 2011

Another year and another attempt to break some bad writing habits and create some positive ones. We’ll see.

How to Write Merry Anything This Season

December 6, 2010

Here are some shortcuts and hints to getting your holiday cards out the door.

Book Review: The Smart Swarm

December 2, 2010

It turns out that insects and animals – the lower life forms – are incredibly smart. Peter Miller in the book The Smart Swarm, takes readers through the animal kingdom and exposes their collective decision making secrets. From ants, honeybees, termites, birds, and fish we can learn how to work together and solve problems faster [...]

Snark, really?

September 23, 2010

Words and phrases come and go out of fashion and like all word nerds there are some phrases that set me off. The latest “new” word to hit our collective lexicon is snark also used as snarky and snarkily. When one of my partners complained that a client had sent her a snarky email I [...]

The Ugliest Bra in the World Wins Cups Full of Hope Design Competition

September 16, 2010

Talk about being surprised, I was speechless (which for me is unheard of) when my bra, What’s Black and White and Scary All Over? was selected as the top undergarment at last night’s Success in the City Cups Full of Hope charity event for the Tigerlily Foundation, a breast cancer awareness and support group that helps women under 40 .

Put it back!

August 9, 2010

This past week I had the immense pleasure of interviewing several renowned scientists for an upcoming biodiversity issue of Periodic Elements, a newsletter I edit for George Mason University’s College of Science. I spoke with Staci Lewis a policy analyst with Ocean Leadership, www.oceanleadership.org a non-profit organization representing 95 groups all working to affect a [...]



What is the home row?

The home row is the center row of keys on the keyboard "A,S,D,F,J,K,L,;" When students are taught how to become touch typists (typing without looking at the keys) they begin with their hands resting on the home row. The left hand rests on the "A,S,D,F" keys and the right hand on the "J,K,L,;" keys. From this position the other keys can be reached.