March 9, 2011
March 9, 2011 Posted by Sharon Ritchey I’ve been writing a lot of ads lately and I have recently finished an online copy writing course through Writer’s University. And as most people realize, when you begin to pay attention to something you become hyper focused on it. For example, if you have ever gone car [...]
March 3, 2011
March 6 marks a celebratory day in my writing career. It’s national Frozen Food Day. No, I don’t celebrate with ice cream and pizza. I stop and reflect how frozen food and specifically the international magazine Quick Frozen Foods International taught me a great deal about writing and caring about an industry. Way back in [...]
February 23, 2011
January 23, 2011 posted by Sharon Ritchey – Bashing Lemming Suicide Myths since 2000 My clients rely on me to help them develop messaging and content to reach their customers. One of the most frequent questions I answer is: Does my company need a facebook page? I admit I have a cautious relationship with facebook. [...]
February 5, 2011
After 25 years of marriage the importance of communication is learned. It’s a lesson we can use in business and in life.
January 18, 2011
Another year and another attempt to break some bad writing habits and create some positive ones. We’ll see.
December 6, 2010
Here are some shortcuts and hints to getting your holiday cards out the door.
December 2, 2010
It turns out that insects and animals – the lower life forms – are incredibly smart. Peter Miller in the book The Smart Swarm, takes readers through the animal kingdom and exposes their collective decision making secrets. From ants, honeybees, termites, birds, and fish we can learn how to work together and solve problems faster [...]
September 23, 2010
Words and phrases come and go out of fashion and like all word nerds there are some phrases that set me off. The latest “new” word to hit our collective lexicon is snark also used as snarky and snarkily. When one of my partners complained that a client had sent her a snarky email I [...]
September 16, 2010
Talk about being surprised, I was speechless (which for me is unheard of) when my bra, What’s Black and White and Scary All Over? was selected as the top undergarment at last night’s Success in the City Cups Full of Hope charity event for the Tigerlily Foundation, a breast cancer awareness and support group that helps women under 40 .
August 9, 2010
This past week I had the immense pleasure of interviewing several renowned scientists for an upcoming biodiversity issue of Periodic Elements, a newsletter I edit for George Mason University’s College of Science. I spoke with Staci Lewis a policy analyst with Ocean Leadership, www.oceanleadership.org a non-profit organization representing 95 groups all working to affect a [...]