The Home Row Blog

News, notes and ramblings
from the Home Row team

Hurricane Hayan and How Content Makes the World A Smaller Place

November 14, 2013

News related to natural disasters like hurricane Hayan make the world smaller. We can get instant updates but sadly can not provide instant relief. Content connects us and we should seek out ways to use content to help each other.

Abbott’s Booby and other literary thoughts for 2012

January 4, 2012

New words from the OED and a new voice for the Library of Congress are just two interesting new finds for 2012.

Top whatever lists for 2011

December 21, 2011

by Sharon Ritchey don’t know if it’s possible to categorize awesomeness but somehow we try. In our land of plenty of everything we try to discern the good from the bad and great from the just o.k. Enter the top whatever list. It could be top 10, top 100, pick a number. I love these […]

Feeding America Fouls Up Fundraising

December 15, 2011

Feeding America sent me 40 meals worth of marketing. Multiply that by the thousands on their list and you get the idea of how many people they could have provided meals to. Non profits need to look at their fund raising efforts and consider how those at the receiving end view them.

Interrobang, the Coolest Mark of Punctuation We Never Use

November 3, 2011

The interrobang is a mark of punctuation created by advertising executive Martin Speckler in 1962 that combined the question mark and exclamation point into one symbol. It was quite the in mark to use through the 1960s and made it’s way onto a few qwerty keyboards as well as into the dictionary.

Local Newspapers Are Hitting the Content Sweet Spot

April 16, 2011

April 16, 2011 by Sharon J. Ritchey I won’t add my thoughts to the decline of newspaper readership. There are plenty of pundits who follow this issue more closely than I care. But I have to say that over the past six months I have started to pay more attention to my local newspapers, the […]

Book Review: Priceless, The Myth of Fair Value and How to Take Advantage of It

April 6, 2011

It’s not often that I first take a book out of the library and then buy it. But this is the case with Priceless, The Myth of Fair Value and How to Take Advantage of It by William Poundstone. The premise is that people make decisions about what items and services cost, not always on value but on our internal feelings of fairness to us and what we value.

Leprechauns and St. Patty’s Day

March 17, 2011

March 17, 2011 by Sharon Ritchey Everyone is Irish on St. Patty’s Day. That got me thinking about leprechauns and their true origin. These red-bearded gents are associated with gold, stylish green outfits, shoe making, four-leaf clovers, and rainbows. But as with all modern day mythical characters, there is a darker underbelly of creation. The […]

The Call to Action of Breakfast

March 9, 2011

March 9, 2011 Posted by Sharon Ritchey I’ve been writing a lot of ads lately and I have recently finished an online copy writing course through Writer’s University. And as most people realize, when you begin to pay attention to something you become hyper focused on it. For example, if you have ever gone car […]

Book Review: The Smart Swarm

December 2, 2010

It turns out that insects and animals – the lower life forms – are incredibly smart. Peter Miller in the book The Smart Swarm, takes readers through the animal kingdom and exposes their collective decision making secrets. From ants, honeybees, termites, birds, and fish we can learn how to work together and solve problems faster […]

What is the home row?

The home row is the center row of keys on the keyboard "A,S,D,F,J,K,L,;" When students are taught how to become touch typists (typing without looking at the keys) they begin with their hands resting on the home row. The left hand rests on the "A,S,D,F" keys and the right hand on the "J,K,L,;" keys. From this position the other keys can be reached.