Ads, Identities, and Creative Extras Portfolio

Look around and you’ll see words everywhere. (Go ahead, we’ll wait.) There are words everywhere from spines of books, magazine ads, the back of the soda can you may be drinking, to boxes of office supplies, or even your clothes.

Our visual world is full of compelling advertisements and simple signs and directions. These words help us navigate through our day. Home Row Editorial provides full advertising copy and content for small projects, what we call creative extras, for the navigation that life demands.

The next time you have a creative extra or advertisement that you need help creating contact us.

Every word counts.

Creative Extras

Casa Don Rolando

Casa Don Rolando

Casa Don Rolando is a Cuban restaurant in North Hills, California owned and operated by celebrity chef Rolando Gonzalez. Home Row was hired to provide content for the restaurant Website that would describe the cuisine, services, and set a mood to visitors.
Client URL – www.casadonrolando.com
Home Row Design Partner – Web Design Girl

George Mason Postcard

George Mason University Wii Postcard

When the Volgenau School needed to advertise its new newsletter (produced by Home Row) and update its email contacts Home Row created a postcard promotion with a give-away tie in.
File DownloadGeorge Mason University Wii Postcard (PDF 680kb).

Legal Placements Incorporated

Legal Placements Incorporated

This Washington, D.C. legal placement firm needed to catch the attention of area law firms. Home Row, working with our design partner crafted a series of messages to tie-in with eye-catching images.
File DownloadLegal Placements Incorporated (PDF 525kb)

Sairenity

Sairenity

Sairenity’s marketing and brand messages needed to flow through everything it touched, including door knobs.
Home Row Design Partner – Strategia Design

Identities

Beep

Be Earth Positive

We developed the branding and messaging for this new organization that is working to promote the positive effects of a green-living lifestyle.
Home Row Design Partner – Strategia Design

Creative Pie

Creative Pie

Creative Pie is Home Row Editorial’s sister company and provides product and company naming consulting services. The name we developed reflects a fun and innovative company. The world pie represents the mixture of elements and experience that is needed to create memorable brands and logos.
Home Row Design Partner – Strategia Design

Ellumen

Ellumen

CPS Healthcare, an IT Healthcare professional services firm, was seeking a new corporate identity that would allow them to expand beyond their current service offerings. The term Ellumen is a coined name that we developed that is based on illuminate. This new name reflects the company’s ability to bring light and knowledge to their customers.
Home Row Design Partner – Strategia Design

Financial Design Group

Financial Design Group

We worked with this financial management firm to develop a new name and brand image that highlighted their high-touch personal service. The name reflects the creation and design of custom plans that they offer to their clients.
Home Row Design Partner – Strategia Design

Rize Corporation

Rize Corporation

This government contracting firm underwent a significant change in management. They were seeking a new name and image that they could build their reputation on. The name reflects their new growth and staying power in the market and the company’s commitment to helping their clients succeed.
Home Row Design Partner – Strategia Design

Study Sparkz

Study Sparkz

This growing education counseling and tutoring company was seeking a name and brand image to reflect their one-to-one services to families. The name clearly defines their services and how their tutoring helps students perform in school.
Home Row Design Partner – Sleight-of-Hand Studio

Tech Mash

Tech Mash

This blog identity was developed for an expert IT consultant seeking a brand that was memorable and current with the subject matter.
Home Row Design Partner – Strategia Design

Crisis 1

Crisis 1

This crisis management consulting firm was seeking a tagline that succinctly described their method and services. The company principal favored story telling and metaphors. We developed tagline options that were short and descriptive and incorporated the company’s mission to bring clarity during times of chaos.
Home Row Design Partner – Young Design

Caravel Institute

Caravel Institute

Northern Virginia Family Service (NVFS) acquired a training program. They then secured a grant from the Robert Wood Johnson Foundation to develop the program as a multicultural training center. We worked with NVFS to create a unique brand that would fit within the NVFS family. The name Caravel Institute was chosen. A Caravel is a 16th Century Portuguese sailing ship that changed the way Europeans and the world interacted. The tagline, Leaders in Multicultural Training, describes the Institute’s expertise and mission.
Home Row Design Partner – Red Thinking