Sharon J. Ritchey
Sr. Creative and Owner
Home Row Editorial, LLC, is a Northern Virginia-based writing, editing, and content consulting company with clients across the nation.
Sharon Ritchey has been involved in the publications industry for over twenty-five years. A proficient writer, editor, and manager, she has worked for trade journals, magazines, international corporations, non-profits, universities, and public relations firms. Her expertise includes writing and editing feature-length articles, books, corporate profiles, bios, press releases, marketing materials, newsletters, bios, advertisements, marketing collateral, website content, blogs, and developing product and company names.
Sharon has extensive publications management experience including editorial scheduling, management of writers, editors, and materials. Her knowledge of printing and production, always with an eye for quality, has saved her clients thousands of dollars in design and printing costs. Sharon has specialized knowledge of the food industry that began in the early 1990s while working in the Netherlands as the Benelux editor for E.W. Williams publications covering the grocery procurement and frozen food industry. Upon returning to the States, she began covering the domestic market for the magazine and represented the company at trade shows and industry events. She held a contributing editor position with the publisher for two decades.
Sharon took her food industry and marketing expertise to the North American Meat Processors Association (NAMP) where for four years she served as the Association’s marketing and communications manager. While there, she oversaw all internal and external communications developing training manuals, a beef-industry cooking competition, and was the publication manager and senior writer for the industry’s first complete manual on poultry.
Sharon also has experience in the direct marketing and IT industries. She served as senior writer and public relations coordinator for a direct response advertising agency ghost-writing feature length articles, and coordinating the company’s media and press activities.
Sharon next expanded her writing and editing skill as the brand manager for an international software company. She was responsible for brand enforcement and development of all company products and corporate Websites and oversaw a $500K collateral budget.
Home Row Editorial, now in its seventeenth year, has developed expertise in higher education communications, creating magazines, newsletters, annual reports, and email drip campaigns for George Mason University in Fairfax (Sharon’s graduate school alma mater) and The University of Washington in Seattle.
Sharon has an MFA in creative non-fiction writing from George Mason University, holds a publications certificate from George Washington University, and has a BA in government and international relations from Clark University. She serves as Director of External Communications for the Women’s Fiction Writers Association.
A small portion of her writing can be found her in the portfolio section. You can read some of her fiction writing at www.sharonwishnow.com. Her fiction is represented by Ann Leslie Tuttle of Dystel, Goderich & Bourret, LLC.
Writing and Editing Terms Defined
Like any profession, writers and editors have their own jargon. The following list defines the various levels of writing and editing so that you can understand our pricing model when we provide you with quotes for projects.
With your background information and notes, or through our own research and interviews (separate research fee may apply) we will develop comprehensive documents to your specifications. Work also includes the development of style guidelines.
Reorganize and rewrite your document, developing content that is logical, accurate, complete, and appropriate for the intended audience. Substantive editing may also take the form of a document critique.
Check for errors of spelling, grammar, punctuation, and usage, ensure consistency of style throughout the document, and clear up confusing and awkward writing. Copyediting should be done before the document is laid out.
Review already-edited documents and look at it one final time, checking for any remaining errors and inconsistencies. Proofreading is best done after the document is laid out.
One Round of Revisions:
Make substantive changes, and if necessary, provide a complete course correction from the first draft presented to client.
One Round of Refinements:
Make minor edits to content based on previous edits and requests concerning content.
Research and Fact Checking:
This takes the form of traditional library, online, or interview collection of facts. Research is usually incorporated with original writing. Fact checking is usually incorporated with editing services.
If material given for editing is given in hardcopy only, there will be a typing fee.
Develop documents and take them through a complete document life-cycle program from original concept to final printed or online product.