The Name of the Game
Updated: Apr 3, 2019
I'm in the middle of a naming project for a company marketing what I see as the next wave of employee reward and retention programs.
We need to capture a new HR philosophy of managing the employee-employer relationship. One that understands money isn't the only motivating force.
Turns out, Millennials and GenXers share a few traits. They both want flexibility in the their jobs. Not always for the same reasons, but it equates to work from home and job sharing as a perk. All generations seek growth, recognition, community, and accomplishment. Salary too is key, we work because we have to make rent and eat after all.
For all the generational finger pointing and stereotypes, our research shows we can find common ground. We may view and respond to technology differently. Some like to wax poetically of walking up hill to school both ways in the old days. Companies that can recognize and solve the generational gap will success and thrive in the 21st century economy. Now...what do we call it?